Petra Větrovská


I'm an engaging search engine marketer with 6+ years broad experience in online marketing management. I am a firm believer in the communal development of SEM best practices; I'm a member of SEMPO and a founder agency member of the Institute of Practitioners in Advertising (Search Panel) and blog regularly on PPC and Social Media topics at kerstinbakerash.com

Expect the unexpected: I specialise in helping businesses to predict change, and make the most of the exciting opportunities offered by the Internet.
My presentations make it easy for you to understand new Internet technologies and what they can mean, good or bad, for your audience. My talks are based on practical experience and information that's continually updated to stay ahead of a constantly changing market.

Online marketing consultant currently based in Nottingham.I am a Google AdWords Professional (GAP) and Google Analytics Qualified Individual, a member of the Chartered Institute of Marketing and recently gained a Professional Development Award in e-Marketing.
My Specialties:
Integrated online marketing campaigns (planning and management of online marketing mix)
Search engine optimisation (SEO)
Social media
Online CRM
Website analytics, A/B testing, conversion tracking etc.
PPC (pay-per-click) advertising
Usability and accessibility
Email marketing
My Experience:

I am a search specialist who has been working in the area of online marketing since 1996.
I can speak on, and have spoken on, a variety of social media and search engine related topics. I am currently the top finalist for the "Female Social Media Guru" Award.
Patricia Mayo has ghostwritten countless search engine optimized articles, copy for websites, ebooks, and ever so infamous five page sales letters. As “Miche” Patricia problogged at Audeamus for Creative Weblogging, which snagged a front page on The Issue and was named a top Social Entrepreneurship blog a few times.